Public sustainability awareness is essential for society to be able to tackle the climate crisis, and everything in between. It is crucial to avoid misinformation, and it is the only way proper climate action can be secured in time.
Public awareness is a must when it comes to addressing global challenges, and climate change is no different. Public support is key to bring attention to issues like this, building up momentum for policies and action to be taken.
Businesses and organizations are no strangers to this idea. Only through employees’ and stakeholders’ support can they really welcome any changes into their doors.
This is why employee awareness is so important for companies to embrace sustainability and transform their operations for good.
The need to raise sustainability awareness
Without employees’ support it would be very difficult to pass on any significant changes inside the company; and forced upon changes will most likely backfire.
This means there can not be any sustainability changes if employees are not on board. Not only that, we cannot assume everyone is aware and committed to the sustainability cause, or that they even understand everything that it implies.
It is precisely this blank in knowledge that companies should aim to treat before or while trying to make significant ESG changes. Otherwise, misinformation and denial could spread dangerously.
Engage employees in the sustainability strategy
When people have information and community they are more likely to act upon important issues, that being climate change, social inequalities or diversity in the workplace. And what better place to learn and create such community than the workplace?
Companies have the power and the responsibility to make this a reality and bring change not only within company walls, but beyond. With increased engagement and knowledge, businesses can grow more sustainably and the community can gain committed citizens to fight for their best interests.
Sustainable employees build sustainable companies
Numbers have shown how most employees are far from being indifferent to sustainability issues, and how those who are, have a lot more to gain from awareness than from the opposite scenario.
With young talent storming companies, it would be naive to not leverage such individual skills together with sustainability and create a new way of doing business; one where sustainability is so embedded in people’s lives that it would naturally flourish throughout the entire company.
Here we can rely on sustainability training, for example, as a great tool to meet the necessary environmental requirements; but, raising awareness beyond just job activities is as important as upskilling the workforce.
This is, making sustainability part of employees lives beyond just work-related matters can be the trampoline that takes sustainability training to the next level and leaves room for more active participation, willingness to learn and change, and bring new ideas to the table.
Using technology to raise sustainability awareness
Although we spend a great deal of time in our workplaces and with our colleagues, there is no better way to learn and implement certain pieces of knowledge than in our day to day, in our homes, and within our personal lives.
Transform sustainability into an employee benefit
In DoGood we believe that working collectively can help us find that which alone may seem unattainable or useless. That is why we think the workplace is the perfect environment to find that collective eagerness to make a difference, both for the sustainability and purpose of the company and a more sustainable way of being for all.
Through our technology we are able to activate and track employees’ impact, creating engagement that translates into improved ESG metrics, reputational value and an overall positive impact for the environment and society.
