How can companies build the perfect company culture for taking environmental action? To answer this question we first need to understand the importance of raising environmental awareness.
It is quite difficult to think of taking action to combat climate change and other social or environmental priorities if we do not first raise the necessary awareness and knowledge around such relevant topics.
Such awareness is in fact what can ease decision making around environmental issues and ultimately reduce an organizations negative impact.
The list of benefits is extensive, and the importance of raising environmental awareness more and more prevalent in the business world, so let’s dig a little deeper.
Raising environmental awareness across the organization
That businesses need to make more environmentally sustainable decisions is a given today. However, how to make those choices and decisions without compromising other business priorities is what many organization need to navigate through.
Often times sustainable or environmental obligations feel like an imposed and unnatural task that is disturbing to other work priorities, specially among employees who do not closely work with the sustainability department, for example.
This is precisely why raising environmental awareness all across the organization and to employees at all levels of the company is a crucial first and continuous step towards achieving a sustainable company status.
Engage employees in the sustainability strategy
Not only is environmental sustainability a core priority for businesses, but it is increasingly so for other stakeholders, including consumers, investors and even employees, most of whom want to lead more sustainable lives and contribute to making good through their jobs.
A company whose employees and contributors are actively aware of positive and responsible environmental practices is more likely to succeed in the long term in general business terms. Here is how.
Builidng a strong and responsible reputation
A sustainable reputation is a strong and resilient reputation. This is specially true in times of crisis, when reputational concerns grow among a more critical society. When employees are aware of environmental implication they are more likely to detect possible weaknesses within the company’s reputation or practices.
Becoming an attractive and competitive business
Putting environmental concerns and knowledge in the centre of business activities and employees’ experience is a recipe for becoming a more attractive, and therefore, more competitive business.
On the one hand, it is already been documented the will for people, specially younger generations, to work for environmentally conscious organizations; on the other, sustainable businesses are also more competitive for investors and for increasingly conscious consumers or clients.
An improved employee experience
It is important to understand raising sustainability awareness among employees not as an imposed upon task, but as something that can actually transform their lives and work for the better, and do so in a dynamic and positive manner.
Sustainability or environmental awareness can in fact be understood as an employee benefit, one that provides people with a more responsible and healthy way of living, which will most likely transform the workplace too.
Transform sustainability into an employee benefit
Using technology to raise environmental awareness
We believe that employees are far from being indifferent from participation in sustainable efforts, and actually look for the opportunity to be actively engaged and find purpose in having a positive impact through their jobs.
That is why through our technology we work to activate and track employees’ impact, creating engagement that translates into improved ESG metrics, reputational value and an overall positive impact for the environment and society.
Because the workplace can in fact become the perfect environment to find that collective eagerness to make a difference, both for the sustainability and purpose of the company and a more sustainable way of being for all.
