Employee engagement is a key pillar for business success, just as much as sustainability is. But what is it that can help drive employee engagement inside organizations?
Employee engagement is the backbone of a successful business. Engaged and motivated employees feel fulfilled, are productive and dedicated, and therefore carry out better quality of work.
Employee engagement is, overall, the attitude employees have towards their job and company values, purpose, mission and vision. When employees are engaged it means they are committed to making the most out of such purpose.
But what does it take to drive employee engagement? And how can sustainability be part of the engagement strategy?
What drives employee enegagement?
There are a variety of aspects that make people feel committed and engaged to their respective jobs, that being a blue collar or an office job.
From competitive salaries to a work environment that supports emotional wellbeing, employees spend much of their lives within corporate grounds, making healthy engagement an essential part of work-life balance.
Rewarding effort and goal achievements
Employees’ efforts need to be valued and addressed accordingly. It is crucial to build engagement based upon a healthy reward and feedback system that allows for employees to be more independent yet responsible in their goals.
Not only is it necessary for engagement purposes, but for keeping people motivated and willing to continue pushing forward, building a work environment where ideas are welcome and efforts will always be rewarded.
Career growth
Engagement is a long-term commitment. Employees should feel and know there are career opportunities and growth awaiting them in the company. Professional advancement is crucial for employee motivation.
The logic here is simple, knowing you can continue to grow professionally and learn while maintaining the safety of the values and purpose you are familiar with, keeps people willing to work and dedicate themselves to their tasks more positively.
Trustworthy leadership
Leadership is, of course, a key aspect of employee engagement, marking the limits and dynamics that precede engagement and motivation within workers.
Following what has been said before, leaders will set the stage to apply necessary feedback and rewards, offer career growth and provide a happy and healthy work environment that allows engagement and encourages participation.
Giving employees purpose
A positive, healthy, and encouraging work environment is the perfect place to start building engagement, but it is a purposeful job that will eventually mark employees’ experience in their day to day activities.
When the objectives or goals feel unclear, motivation and engagement start to fade and employees fail to find the purpose for their work. And once these doubts set in, it can be very difficult to undo them.
This is precisely why purpose is important, as it holds everything and everyone together, working towards a common bigger goal that it is likely to never fade, but rather improve overtime.
Guide to a purpose driven company
Building engagement and purpose through sustainability
We believe that employees are far from being indifferent from participation in sustainable efforts, and actually look for the opportunity to be actively engaged and find purpose in having a positive impact through their jobs.
That is why through our technology we work to activate and track employees’ impact, creating engagement that translates into improved ESG metrics, reputational value and an overall positive impact for the environment and society.
Because the workplace can in fact become the perfect environment to find that collective eagerness to make a difference, both for the sustainability and purpose of the company and a more sustainable way of being for all.
