Why should companies communicate CSR?

Companies that establish CSR as part of their strategy, acquire the compromise to inform on a regular basis about the action carried out in this dimension, just like they do with the reports on financial management results.

Corporate social responsibility loses part of its relevance if it is done but no communicated. It’s important that stakeholders know about the actions and the results of managing CSR, since this affects greatly in the way they interact with the company.

Communication contributes to establish a long term compromise of the company with the set objectives and the genuine value of CSR for the results of the latter; when presenting measurable results of actions, we can highlight the return of the investment, that been intangible aspects like corporate reputation or a positive assessment of clients and employees, or tangible ones like cost savings, CO2 emissions or the inclusion of vulnerable groups.

Communication plays a key role as it brings several benefits, from which we can highlight:

    • Through communication you can see the evolution of different indicators across time.
    • It gives transparency and accountability to the company’s management, motivating confidence and loyalty among stakeholders
    • Promotes knowledge on sustainability, equity, environmental impacts or SDG’s in the general public, prompting individual action.
    • Creates an environment where companies are motivated to take part in when seeing the benefits CSR can bring.

 

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The value of communicating CSR

In this guide we show the main obstacles and situations a company might face when trying to communicate CSR actions correctly. 

In the past, CSR actions where not communicates, since it was thought that stakeholders might see it as marketing strategies, philanthropy or just a matter of direct economic interest. This has evolved, and CSR is being established onto corporate strategies, standards are being created for reporting, such as GRI, so as to measure and communicate CSR indicators. 

This guide reveals several relevant key performance indicators (KPI’s) to measure the improvement of set objectives in each dimension of the action plan. 

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