Companies that have established CSR as part of their strategy, acquire the commitment to regularly report on the actions they carry out in this dimension, as they do with the management report of their financial results.
The importance of communicating CSR
Corporate social responsibility loses much of its relevance if it is carried out but not communicated. It is important that stakeholders are aware of both the actions and the results of this CSR management, since this has a significant impact on the way in which they interact with the company.
This communication contributes to establishing the company’s long-term commitment to the objectives set and the genuine value that CSR has for its results, since by presenting measurable results of the actions, it is highlighted that these have a return on investment, either in intangible aspects, such as corporate reputation, the positive evaluation of employees and customers, as well as in tangible aspects such as cost savings, emissions of CO2 or inclusion of vulnerable or excluded groups.
What are the benefits of communicating CSR?
Communication plays a relevant role since it provides multiple benefits, among which we can mention:
- Through communication you can see the evolution of the different indicators over time.
- It brings transparency and accountability to the management of the company, motivating the trust and loyalty of the interest groups.
- Promotes knowledge of aspects of sustainability, equity, environmental impacts and the SDGs in the general population, motivating individual action.
- Create an environment where other companies are motivated to participate by seeing the benefits obtained from CSR.
| If you are interested in knowing more in detail how to communicate your company’s CSR, consult our Guide to the Value of Communicating CSR. |
Communication is an intrinsic part of CSR
Companies must be aware that communication is an intrinsic part of CSR. It is not about deciding whether to communicate or not, but about how to communicate properly.
It is of vital importance for organizations that their CSR is perceived as real, focused on their commitment to their stakeholders and responsible for the impacts it generates, both positive and negative. We must avoid any type of exaggeration or excess, we must always communicate with total transparency and with coherent messages. We must make it clear that our CSR strategies have nothing to do with greenwashing practices.
Managing communication must be part of your CSR strategy, which must define objectives, means, audiences, management indicators and an action plan, like any other aspect that the company frames within its social responsibility.
Within the communication strategy it is recommended to take into consideration that it should:
employees are essential
It is essential to involve employees. They are the main and most important brand and company ambassadors.
This is why it is essential that they have full knowledge of the different actions carried out by the company to contribute to the improvement of society.
As a consequence, they remain motivated and it generates a feeling of belonging, improving the climate and contributing to the retention of talent.
In DoGood we want to change the world with small actions in an innovative and measurable way.
We also engage your employees with SDGs as portrayed in the 2030 Agenda and we activate your sustainable strategy.
If you want to know more about how we work to create a positive social and environmental impact, click here.
